1. The More The Merrier
Connect with as many people as humanly possible. Don’t be shy. Old colleagues, supervisors, professors, classmates, friends - all are appropriate professional contacts. If you’re sure they would remember your name, connect with them. Because you never know who they know.
2. Be profile-smart
Separate the personal and professional. Make sure the profile you’re presenting to associates and potential employers is appropriate. Similarly, starting a blog or personal web site gives you the chance to show off new media skills, but you have to be careful that you’re not branding yourself inappropriately. Expressing your political, religious view points, it’s never a good idea unless it’s tied to a job you’re applying for.
3. Don’t sign up and forget it
Stay active. Develop an online community of people with whom you’re constantly communicating - asking questions and answering inquiries about current events and shared interests. Twitter can be a great way to send a questions on subjects or opportunities you’re interested in. Do a search or pose a question using the pound sign symbol and follow people whose careers and activities interest you. Respond to their “tweets” and set up real-life meetings with those you follow who have similar aspirations.
